whyrating.comThe story behind your stars
A review intelligence tool that helps local business owners understand what's really driving their Google rating.
Tagline
"The story behind your stars"
Primary CTA
"Analyze my reviews"
Voice
Helpful expert, not salesy
Logo = Distinctive
Creates recognition and differentiation. Uses unique colors.
UI = Familiar
Feels like tools users already know. Google-inspired palette.
The Logo Story
Your Google rating (star) hides insights (magnifier) that reveal a path to growth (bars).
⭐
Star
"This is about your Google rating"
🔍
Magnifier
"We see what Google doesn't show"
📊
Bars
"You'll see improvement"
Who We Serve
Small and medium business owners — the bakery owner, the auto shop manager, the local dentist. People who want actionable insights, not enterprise complexity. They don't have time for complex tools and don't want to pay $300/month for enterprise software.